WELCOME!

WE ARE SO EXCITED THAT YOU’RE GOING TO BE A PART OF THIS LONG-ANTICIPATED POP-UP AT PLATFORM IN CULVER CITY!

As small business owners of our own kid-focused brands for the last 4+ years, we truly understand the struggles and concerns when running your own business. That being said – we are doing everything we can to make this a smooth and successful process for all of us! We are grateful that you have entrusted us to showcase your products to our customer base,and to represent your brand through the FEELINGS at pLAy Mini Mart. 

Below we have outlined the most important details and next steps for getting you and your brand into pLAy. If you still have any questions after going through the onboarding kit, please do not hesitate to reach out!

OVERVIEW

WE'RE POPPING UP AT PLATFORM!

We're taking over a retail space at the highly-regarded shopping center Platform in Culver City, CA.

There, we will be exploring the theme of 'FEELINGS' through thoughtfully curated products, events, and workshops.

We get the keys to the space on April 1, 2024 – at which point we will be working around the clock to transform it into our world of FEELINGS at pLAy. 

APRIL 4 - JUNE 27, 2024 | 11A - 7P EVERYDAY
More Info

A LOOK AT WHAT WE HAVE IN STORE

The FEELINGS at pLAy Mini Mart is going to be fun , colorful and bright - a playful twist on a classic “bodega” style mini mart! Incorporating a versatile color scheme , texture, and functional furniture/displays make the space welcoming, interesting and capable of supporting the merchandise, workshops and other events.

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PRODUCTS & PROGRAMMING

pLAy will not only be operating as a retail space, we will also be hosting a full calendar of workshops (like zine making, balance and breathwork, book readings, and craft nights) as well as other fun and educational events with our many community partners.

BRAND PROMOS

We are thrilled to have your products in our store, and will be promoting you and your brand in every way we can! Don’t forget to tag us, and please feel free to repost anything we post on our IG as well (@weareplaylosangeles)

Please use the link provided with your vendor contract to find pLAy promotional assets and to upload a few brand images (videos also encouraged!), your logo, a short brand bio, and any other assets you want to share with us. The assets you share with us will be used to promote your brand - we will be doing individual brand promotion (a combo of showcasing your products, you as a business owner, and the story behind your brand/brand mission) on our Instagram and to our email subscribers! 

ADVERTISING

OUR SOCIAL CHANNELS

We have a dedicated social media strategist who is helping to plan and create content as well as engage on Instagram to reach our target audience. We will also utilize some paid ads.

PLATFORM'S NETWORK

Platform has an email list of 150K subscribers!

LOCAL MEDIA OUTLETS

We will be working to spread the word locally in Los Angeles by partnering with influencers, bloggers and other media outlets through established connections. 

OUR INDIVIDUAL NETWORKS

We will be reaching out to our business and personal contacts to spread the word, and hope you will join us in doing the same. We know that if we all work together, we can collectively amplify our reach to benefit everyone's business!

NEXT STEPS

Below are the next steps to get your products in store! If you have any questions or need to make any adjustments, please reach out as soon as possible.

01

VENDOR CONTRACT

Please complete, sign and send back the Vendor Contract that we have emailed to you,  at your earliest convenience. You can email erin@weareplay.co

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GETTING YOUR PRODUCTS PREPPED

Please refer to the email with your Vendor Contract to confirm which products have been approved for the pLAy store - since the theme of the store is FEELINGS, we are curating every item in the store to tie into that theme. 

Quantities of each SKU : We do have storage inside the store, which will be used for backstock. If you anticipate needing more than 4 bankers box size-worth of backstock (for all SKUS combined) please reach out directly so we can make sure we have the capacity to store it.

If an item is selling out sooner than anticipated, you can always bring more inventory of those SKUS (we realize this is much easier for local brands vs. out-of-town). 

BEFORE YOU BRING YOUR PRODUCTS TO PLAY, WE ASK YOU TO PREPARE THEM AS FOLLOWS

Fill out the pLAy Vendor Inventory Spreadsheet. Accurate information and quantities is crucial on both ends, so please give this a double check before sending back to us at erin@weareplay.co

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Look over your inventory and make sure everything is in good condition – we are not responsible for any damages that may occur to items, and want to make sure that your products are in perfect condition upon arriving in our store. Additionally, we have a no returns policy, with the exception of damaged or faulty items which customers can return for a full refund or replacement.

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Once you have your inventory selected and inspected, we ask that you do the following:

For Boxed Items: please make sure there is a space in which we can place a 1”x2” sticker on the box (this is generally not an issue)

For NON Boxed Items: you must have a hang tag on the item that has space for us to place a 1”x2” sticker. This sticker will contain the price as well as a barcode, to ensure that you are credited properly for the sale of your item.

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GETTING YOUR PRODUCTS TO US

We have options for both local and non-local businesses, but all products must be delivered to us no later than March 28, 2024.

If you are local, the easiest way is to arrange a time to drop off items to us. We can offer drop off points in either downtown LA or South LA.  Please email Erin at erin@weareplay.co, with your “(VENDOR NAME) Product Drop Off” in the title, and let us know which location you prefer. We can then offer you a list of drop off times.

If you are not local, you can ship to us! Please ship to:

pLAy c/o Erin Hennings

5930 Cimarron St. Los Angeles, CA 90047

402-992-1687

04

PAYING VENDOR FEES

Vendor fees are due by March 28th, 2024 for April 2024 (4/28 for May, and 5/28  for June)

Fees can be paid via Zelle using info@weareplay.co as the email address. If you do not have Zelle, please email erin@weareplay.co and we can send you wire instructions.

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MAKING SALES!

It is our goal to sell as many of your products each month as we possibly can. We will be designing and merchandising the store in creative and unique ways, curating vignettes and stories around the theme of feelings. Items will be merchandised for aesthetic appeal, not based on vendor or category (necessarily). We invite you to come by the store anytime to see the displays, and we will also be sending out a video walk through to everyone prior to the store opening on 4/4. 

If you have a product that may have an interactive or educational component, we are open to partnering with you to host in-store events (for example, a skin care line hosting a sampling event, an author coming in for book readings, etc). 

We will run sales reports the first 2 weeks of each month for the prior month's sales. You can expect to see a sales report and your payment by the 15th of the following month (April sales will be paid by 5/15). 

If you are curious to know how certain items are doing, please reach out to us towards the 3rd week of the month. We will do our best to update you on any products that are selling out or that may not be selling at all to come up with solutions. However, as this is not a large operation and we are wearing many hats, we cannot guarantee that we will be able to offer any sales updates prior to the 15th of the following month. 

If there are items that are not selling well during the first month, we are open to discussing alternative merchandising set-ups and/or product swap-outs. These are not guaranteed, but we will do everything we can to make things work well for our vendors - we’re here for you. If you have items that are flying off the shelves, we will reach out to see if you’d like to send or drop off more of that SKU!

06

GETTING PAID!

We will send out sales statements (which show your sales, and our commissions) along with payment by the 15th of the following month. Please make sure you have included your correct banking information Zelle, Venmo or wire instructions) in the Vendor Inventory Spreadsheet.  Incorrect banking information may lead to delays in you receiving your payment.

07

RETURNING ANY UNSOLD INVENTORY

When feelings at pLAy ends on 6/27, you will have the option to either pick up your inventory in person at the pLAy store between 6/28-6/30, have it shipped to you (you will need to provide the shipping label(s), or have us donate it to an appropriate and well-deserving organization here in Los Angeles. 

We will reach out to you mid-June with a rough idea of how many items you have left so you can decide which option is best for you and your business.

FAQs

LOCATION

Platform shopping center in Culver City. 8850 W. Washington Blvd, Culver City, CA - We are located in Suite 103 between Reformation and Robertas.

HOURS OF OPERATION

Sunday-Saturday, 11am-7p

RETURNS POLICY

Due to the temporary nature of the store, we will not be accepting returns. The exception would be for faulty or damaged goods; in which case, the return will be deducted from Vendor’s sales, and Vendor will be responsible for retrieving item as soon as is reasonably possible, or allowing pLAy to discard.

WHO TO CONTACT

Please reach out with any questions, comments, or suggestions!

Erin Hennings 402-992-1687 erin@weareplay.co 

Kim Kulka 408-667-8479 kim@weareplay.co

INSTAGRAM: @weareplaylosangeles